Mules - cellular operator Telkomsel targeting significant revenue growth by repositioning the product segmentation Sympathy prepaid services targeting young professional users.
According to Fahmi Abdullah, General Manager of Prepaid Marketing Communications Telkomsel, product segmentation Sympathy must be adjusted as the presence of Loop prepaid card user targeting adolescents aged 12-19 years. While the target users sympathies shifted into the productive age of 20-30 years.
Of the total 62 million subscribers Sympathy, said Fahmi, Telkomsel saw a uniqueness of 31% among users with average revenue per user (ARPU) over Rp 110 thousand per month. By Telkomsel, they are dubbed as 'The Juggler', young professionals active users consume data for self-actualization in social media aka 'concious professional status'.
"The Juggler's when optimized can increase 10% of blended ARPU Sympathy is currently Rp 47 thousand. Might be involved in the growing prepaid contribution to total revenue, from 60% to 65%," Idris said when met at the headquarters of Telkomsel, Wisma Mulia , Jakarta, Tuesday (09/02/2014).
Sympathy to socialize this product repositioning, Telkomsel is also active in social media campaign with the program 'Discover Excitement' invites 'Jugglers' is so reporter in social media. Program with the hashtag #youreverydaydiscoveries is expected to help to strengthen the brand leader in sympathy as its market segment.
Of the total of 138 million subscribers SingTel, 95% more prepaid subscribers where sympathy is contributing 62 million subscribers, 65 million aces, and Loop 4 million. By the end of the first half of 2014, prepaid services contributed revenues of Rp 26,145 trillion for Telkomsel
According to Fahmi Abdullah, General Manager of Prepaid Marketing Communications Telkomsel, product segmentation Sympathy must be adjusted as the presence of Loop prepaid card user targeting adolescents aged 12-19 years. While the target users sympathies shifted into the productive age of 20-30 years.
Of the total 62 million subscribers Sympathy, said Fahmi, Telkomsel saw a uniqueness of 31% among users with average revenue per user (ARPU) over Rp 110 thousand per month. By Telkomsel, they are dubbed as 'The Juggler', young professionals active users consume data for self-actualization in social media aka 'concious professional status'.
"The Juggler's when optimized can increase 10% of blended ARPU Sympathy is currently Rp 47 thousand. Might be involved in the growing prepaid contribution to total revenue, from 60% to 65%," Idris said when met at the headquarters of Telkomsel, Wisma Mulia , Jakarta, Tuesday (09/02/2014).
Sympathy to socialize this product repositioning, Telkomsel is also active in social media campaign with the program 'Discover Excitement' invites 'Jugglers' is so reporter in social media. Program with the hashtag #youreverydaydiscoveries is expected to help to strengthen the brand leader in sympathy as its market segment.
Of the total of 138 million subscribers SingTel, 95% more prepaid subscribers where sympathy is contributing 62 million subscribers, 65 million aces, and Loop 4 million. By the end of the first half of 2014, prepaid services contributed revenues of Rp 26,145 trillion for Telkomsel
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